Only available online and not in stores… not really convenient.

Glossier is a pretty well known brand that is up and coming, but it is only available online. On the Glossier website the brand is described to be a new approach to beauty. I think this brand does a really good job as marketing themselves as a “love yourself” brand. The brand focuses on women keeping beauty simple as possible, with an all natural finish. The only thing about this brand that I have is that the products are sold solely online.
I don’t find selling beauty products only online is really practical. For someone like myself who wears makeup almost everyday, I run out of product quite fast. I don’t really find it convenient to have to order something and then risk having to wait for the product to come in. I wish that glossier was sold at Ulta or Sephora stores.